The Brief: Black Friday memes are based on the hype surrounding one of the biggest shopping days in America.

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Black Friday, the unofficial holiday that’s deeply embedded in our consumer society, is this Friday, November 29, the day after Thanksgiving. While this retail holiday may soon be overshadowed by Cyber Monday and online shopping deals in general, customers continue to line-up outside stores as early as on Wednesday and shop till they (sometimes literally) drop. Whether you see the holiday as an example of consumerism run amuck or as a great time to get some deals, these Black Friday memes have it all.

A shoutout to all the people who only shop for themselves on Black Friday:

A distracted boyfriend Black Friday meme:

Let me innnnnnnnn to the mall! Black Friday Memes

When Lizzo’s tiny purse is the perfect size to hold your Black Friday savings…

 

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Thank you for your help!

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Peace was never an option.

As a request from us Non-Americans for this Black Friday: Please be a descent human beeing and hold your phone horizontal when recording the fights from memes

Black Friday is approaching from memes

Although this informal holiday is losing some of its dominance as a day for shopping, these Black Friday memes demonstrate how it continues to have cultural relevance.