The Brief: DILLGAF is an abbreviation for "do I look like I give a f**k?"

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DEEP DIVE

Pronounced “dilly gaff,” DILLIGAF was popularized by Australian musical comedian Kevin Bloody Wilson. His song, “D.I.L.L.I.G.A.F” suggests that the acronym is the perfect response to use in a variety of situations.

Recently, the term has been popping up in a TikTok meme in which people express how little they care about something.

DILLIGAF and IDGAF are synonyms.