The Brief: Collab is shorthand for a collaboration between two or more creative people or groups.
DEEP DIVE
Through collabs, artists and creators with various styles, from different genres and industries can share their creativity and ideas.
The term often refers to online collabs such as a YouTube video or Instagram post. Online influencers often collab in order to reach a wider audience and gain more clout.
Examples of collabs include the Louis Vuitton/Supreme high fashion streetwear line, Drake being featured in a Travis Scott song, and Miranda Sings appearing on JoJo Siwa‘s YouTube channel.
“Feat.” is an abbreviation for “featuring” often used in song and video titles.