The Brief: Collab is shorthand for a collaboration between two or more creative people or groups.

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Through collabs, artists and creators with various styles, from different genres and industries can share their creativity and ideas.

The term often refers to online collabs such as a YouTube video or Instagram post. Online influencers often collab in order to reach a wider audience and gain more clout.

Examples of collabs include the Louis Vuitton/Supreme high fashion streetwear line, Drake being featured in a Travis Scott song, and Miranda Sings appearing on JoJo Siwa‘s YouTube channel.

“Feat.” is an abbreviation for “featuring” often used in song and video titles.

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