The Brief: "And I oop" is an iconic phrase, reaction video, and meme created by Jasmine Masters.


This meme originated from a video clip of Jasmine Masters – a drag queen who was featured on Ru Paul’s Drag Race. Towards the end of a video titled “Jasmine Masters handle your liquor,” Jasmine accidentally hits her testicles mid-sentence, causing her to say “and I oop.”

A short video clip featuring that phrase and Jasmine’s facial expressions became a viral meme years after the original video was posted to YouTube. This meme is particularly popular on Twitter where it’s a common reaction video and popular phrase to express surprise and/or discomfort. The phrase is particularly popular Stan Twitter where it’s used as a synonym for “I’m shook” or “wig snatched.”

And I Oop Memes