The Brief: "And I oop" is an iconic phrase, reaction video, and meme created by Jasmine Masters.

DEEP DIVE
This meme originated from a video clip of Jasmine Masters – a drag queen who was featured on Ru Paul’s Drag Race. Towards the end of a video titled “Jasmine Masters handle your liquor,” Jasmine accidentally hits her testicles mid-sentence, causing her to say “and I oop.”
A short video clip featuring that phrase and Jasmine’s facial expressions became a viral meme years after the original video was posted to YouTube. This meme is particularly popular on Twitter where it’s a common reaction video and popular phrase to express surprise and/or discomfort. The phrase is particularly popular Stan Twitter where it’s used as a synonym for “I’m shook” or “wig snatched.”
And I Oop Memes
Rose: “I’ll never let go”
Rose: *lets go 5 minutes later*
Jack: pic.twitter.com/DczanFbduk
— Mariah’s Used Tissue (@extrapettychris) March 27, 2019
when I’m mid convo and a period cramp paralyzes me pic.twitter.com/0lo9ZLtY5s
— M. (@maj07_) March 14, 2019
Ancient Greeks after accidentally looking at Medusa pic.twitter.com/oKlv1Lt9Xx
— quad (@quadderz1) March 17, 2019
andy’s toys the moment he walks into the room pic.twitter.com/jukABcEa45
— armani (@stfuarmani) March 26, 2019
When you’re telling your parents a crazy story and you almost snitch on yourself pic.twitter.com/INy44u02bC
— queen of the clouds (@cherryemoticon) March 30, 2019