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The Primer

July 28, 2020
The 3 Billion View TikTok Campaign, 2020 #AltGirls + Single Channel Viral Memes

Chris: Is TikTok Advertising Effective? We Now Have the Campaign to Prove It How does Hollister, a brand very far past its prime, get three billion (yes, with a B) views in a single week? They did it by understanding their audience and delivering upon the primary trends of 2020. Add TikTok, the D’Amelio Sisters, …

July 13, 2020
Karens: Evolving Labels + Social Justice, Faux-Retail TikTok + TikTok Comment Growth

Chris Karens: Social Justice, Entitlement, and Evolving Labels The “Karen” is not a new concept but it is evolving and expanding in definition, especially during the COVID and BLM time that we are living in. The ‘Karen‘ stereotype illustrates an entitled, middle-class white woman whose signature line is “I’d like to speak to the manager.” …

May 27, 2020
Time for Brands to Evolve Meme Marketing + Gaming TikTok

Chris The Next Evolution in Meme Marketing – Own It. If you go to Co-Star (Astrology App) or SlimJim’s Instagram pages the first thing you’ll notice is that they have massive followings of a million+ followers, the second thing that you’ll notice is that they’re not actually directly selling or pushing their respective products. The …

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