The Brief: A photo and video sharing platform with over a billion users.


Instagram (aka IG, Insta, or The Gram) is a website and mobile app used for sharing photos and videos. Every person has a username and a page, and the site is used by individuals, businesses, artists, brands, animals, inanimate objects…with over a billion users, there’s literally a little bit of everything. Users can “like”, comment on, and share one another’s photos. The individual with the most followers as of July 2018 was Selena Gomez, with 139 million followers.

Content is organized through the use of hashtags, like #puppies for any content that is related to puppies.

Instagram has a feature called Instagram Stories that allows users to share photos or videos publicly that disappear after 24 hours.