The Brief: Bitmoji is an app for making personalized emoji avatars.


Bitmojis can be elaborately customized to create unique cartoon avatars. An update to the app uses facial-recognition technology to create avatars based on selfies. Bitmojis can then be altered to represent a wide variety of appearances and styles. They then appear in various playful scenes and situations known as “stickers,” which can be sent to others via text,Β Snapchat, and other compatible apps.

Through Snapchat, multiple Bitmojis can interact with each other in stickers. They also show up as icons on the “Snap Map” feature of the app.