The Brief: The AI deep fake video app formerly known as Doublicat has since been renamed REFACE and is behind a number of viral celebrity face mashup memes.

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REFACE Deepfake App Guide

The latest popular app in the cycle of viral selfie-editing platforms is the REFACE video face swap app. Formerly known as Doublicat, this app allows users to superimpose their face onto videos of celebrities from film, television, fashion shows, and more. REFACE uses deepfake AI technology to create semi-realistic face mashups. The app’s founders are Ukrainian and the business is incorporated in the United States.

In addition to the buzz it started in January when it was still Doublicat, REFACE surged in popularity in August 2020 as it has risen in the rankings on Apple’s App Store and the Google Play Store. At the time of writing, the app has received an average of 4.9/5 stars out of over 64,000 reviews on the App Store.

Safety & Privacy

Like many apps, REFACE collects certain user information and data and may share it with sub-contractors and affiliates. According to the app’s privacy policy, it does not “use your photos and facial features for any reason other than to provide you with the face-swapping functionality of REFACE.” Users must be at least 13 years old to use the app and those under 18 need parental permission. More information can be found in the app’s privacy policy.

Examples

REFACE mashups of celebrities, influencers, and everyday people with iconic figures and moments from film and pop culture have been spreading online. Notably, some of these videos have been retweeted by celebrities including Elon Musk and Britney Spears.

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