The Brief: Mixer is an interactive live streaming platform owned by Microsoft.
What Is Mixer?
Mixer is a live streaming platform and app popular among gamers. Through Mixer, creators can stream live videos of themselves playing video games, playing music, or participating in other activities. Mixer has features that allow viewers to “be part of the show” by influencing a streamer’s gameplay through interactive elements. Popular video games streamed on Mixer include Fortnite, Minecraft, and Player Unknown’s Battleground.
Mixer is a free app and requires that users and viewers be at least 17 years old.
Ninja’s Move From Twitch To Mixer
— Ninja (@Ninja) August 1, 2019
One of the biggest names in Fortnite, Ninja was previously most-followed Twitch streamer. His move to Mixer his marks a significant moment in the world of live streaming for both Twitch and Mixer.
Mixer vs. Twitch
Mixer is similar to Twitch in many ways. Owned by Amazon, Twitch is also a live streaming platform with interactive elements including live chats. Mixer is unique in its integration of interactive elements that allow viewers to influence the actual gameplay of the streamer they’re watching. Possible actions include directing game choices, placing objects, and selecting sounds.
Although Mixer and Twitch have different features and functions, the streamers and content that can be found on each platform will likely direct viewers to a certain site. Ninja’s move to Mixer is presumably a partnership meant to attract new viewers to the platform who will follow the beloved star wherever he chooses to host his streams.