The Brief: Referring to Megan Thee Stallion's hit single "Captain Hook," a dance challenge on social media sparked after the Houston rapper posted the hashtag #captainhookchallenge when her newest album, Suga dropped last week.


Megan Thee Stallion is urging her followers to participate in the #CaptainHookChallenge following the release of her newest album, Suga.

Part of a promotional strategy, the Texas-raised rapper collaborated with Triller to start a new challenge where she is encouraging her fans to post a video of them dancing to the lyrics of her latest single, “Captain Hook.” Megan Thee Stallion’s self-directed music video consists of her songwriting, dancing in the studio, and partying with her close group of friends.

The video project transformed into an entire challenge where Megan Thee Stallion dropped the first video of her doing the actual “Captain Hook” dance. Now, people are doing the dance all over Instagram, Triller, and TikTok and are contributing to the widespread of her new music.