The Brief: Lomotif is a free smartphone video app, popular for creating and editing photo slideshows set to music.

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DEEP DIVE

WHAT IS LOMOTIF?

Much like Funimate, Lomotif is a free smartphone video app, popular for creating and editing photo slideshows set to music. With over 20 million+ users worldwide, Lomotif had been described as a more “bare bones” version of Musical.ly or Triller.

Many users recommend the app for its simple to use features and accessibility. In addition to the video feature, there are also animations (called “scenes”) that users can intersperse throughout to add dimension to videos along with plenty of fun text and emojis to choose from. Users can also choose to upload photos and videos already saved to their camera and create montages set-to-music.

LOMOTIF FOR SLIDESHOWS

Although there is potential for users to meme-style videos, it seems that the app’s most popular usage is to make slideshows of selfies set to music. After adding filters and stickers, users can export the finished product to their camera roll or share directly to popular networking sites like Instagram, Snapchat, Tik Tok, or Twitter.

SAFETY & PRIVACY

Lomotif Private Limited’s app uses personal information, including user-contributed content, personally identifiable information, and automatic information and is intended only for users aged 13+.

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