The Brief: LIKE is a free video creation and editing app that lets users star in their own music videos and share them online.

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DEEP DIVE

WHAT IS LIKE Video-Magic Music Video?

LIKE, the “Magic Music Video Maker,” is a free video creation and editing app that lets users star in their own music videos and share them online. Similar to TikTok, Lasso, or Funimate, with LIKE, users can film videos and add effects like music, filters, and emojis, before sharing directly to social media.

MAGICAL EDITING

Though there are many video editing apps, LIKE prides itself on being one made for “magic”. In fact, the app’s tagline is “Everyone is a magician”. Some of the effects unique to the app are the “technology superpowers”. LIKE is one of the few apps to utilize Body Action Recognition technology, which recognizes and analyzes human gestures and movement. They’ve use this advanced tech to apply certain “superpower” effects, like flying and super strength, to users’ videos.

SAFETY & PRIVACY

According to their Privacy Policy, users must be at least 13 years old to download the app, although parents recommend the app for an older teen audience, aged 16+.

If you create a LIKE account by connecting via third-party services, like WeChat, Facebook, YouTube, or Instagram, the app will save information from such third-party service, including your user name, gender, birthday and third-party service friend list.

There have been some concerns expressed by users and parents regarding LIKE users’ privacy. Though all posts are public, users have the option of controlling the privacy settings to limit who can message them. Viewers can comment on and share other users’ video content, which could potentially result in inappropriate trolling or dragging. Basic internet safety and privacy practices can help to mitigate risks.