The Brief: Harry Potter Wizards Unite is an app-based game and experienced that brings elements of the Harry Potter universe to the real world through augmented reality.


Harry Potter: Wizards Unite is a free-to-play, location-based augmented reality (AR) game inspired by the Wizarding World of the Harry Potter franchise. The game was developed by WB Games San Francisco and Niantic, and published by Niantic, who is also the creator of Pokemon Go.

The App Store

Wizards Unite takes elements of the fantastical Wizarding World of the Harry Potter universe and allows users to interact through the app and their surroundings. The game is free-to-play, with options for in-app purchases of various virtual items and extra features. 

Both created by Niantic, Pokemon Go and Wizards Unite bear some resemblances to each other. Both involve integrating beloved fantasy worlds into modern-day settings. Many of the basic gameplay functions within each app are quite similar, with different names, visuals, and concepts for them.

Safety & Privacy

The app features mild violence and may not be suitable for younger children. Apple’s App Store recommends it for ages 9+ and the Google Play Store rated it for ages 10+.

Per Wizards Unite’s privacy policy, Warner Bros. Entertainment Group collects a variety of information on users including basic information, location, and in-app activity. The game requires a Google or Facebook account to play.

Users should be aware of their surroundings while playing the app, especially when in crowded places or when around traffic.

The app has a social component so that users can work together in teams, but it is designed to be used with people someone already knows rather than strangers they meet in the app.

Harry Potter Wizards Unite Memes

Harry Potter stans have long had a strong internet presence. The release of Wizards Unite has inspired memes about gameplay and the thrill of mixing fantasy and technology for a digital meets IRL experience.