The Brief: Genies is an app that allows you to create a fully customizable avatar of yourself to be used anywhere from iMessage to Instagram.
DEEP DIVE
With the new Genies app, you can “clone” yourself into a personalized emoji-like avatar usable on a variety of social media and messaging platforms. Genies are fully interactive and endlessly customizable, with over a million clothing and facial expression options to capture any thought, feeling, or idea imaginable using their patented “Wheel” technology.
The app has collaborated with hundreds of celebrities such as A$AP Rocky, Marshawn Lynch, Migos, Shawn Mendes, Jake Paul, Russell Westbrook, and many more, creating them customized avatars for use by fans and in brand partnerships.
These famous avatars are frequently seen collaborating with Genies’ network of top brands such as Off-White, Supreme, Gucci, Spotify, Bird, and Cheetos, among others.
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On @spotify | ft. @jbalvin @cazzu @rauwalejandro @lyannooficial @dalexmusic
The Genies app has raised $38.8 million in funding and is reportedly valued at over $100 million. CEO Akash Nigam says the app aspires to become “the next Buzzfeed for the Snapchat generation,” with hopes of rendering Bitmoji obsolete. In addition to cosmetic tweaks, the app allows you to select your Genie’s personality type and interests, sending you customized daily news with your Genie featured as the star of the show.
The Genies app also has a built-in chat service:
You can download the Genies app for IOS on the App Store and on Google Play for Android. Here’s a quick guide on how to use Genies in iMessage, Instagram, Snapchat, and more:
Safety and Privacy
The Genies app collects user information, as laid out in its privacy policy and is recommended for ages 12+.