The Brief: The Pattern is an astrology app known for its personalized daily insights. After Channing Tatum posted about the app on social media, the app received a wave of hype and related memes.
The Pattern Astrology App
The Pattern is a free mobile application that provides users with personalized astrological readings based on their natal chart. The app analyzes users’ “personal patterns,” to help them gain insight into their personality traits, emotions, and life paths.
The Pattern includes a social media component so that users can explore their compatibility and relationships with friends and romantic partners. Users have the opportunity to set their profiles to private so that other users cannot view the personal reading in their profile. However, all users can create compatibility reports about themselves and another user, regardless of the privacy settings on someone’s profile.
The Pattern vs. Co-Star
The Pattern and Co-Star are two popular astrology apps known for their ability to roast users with hyper-specific advice and callouts. Generally, The Pattern puts its readings more into everyday language geared towards those who aren’t already familiar with astrology. By avoiding more technical language and applying astrological information to specific situations, The Pattern can be more relatable for astrology novices, while Co-Star may be the preferred app of astrology stans.
okay co-star is rude but the pattern app.. is evil
— sam quinlan. (@samquinlan___) July 11, 2019
Channing Tatum’s Reaction
On July 12, 2019, actor Channing Tatum posted a video to his social media accounts with the caption “Yo anybody know of this s**t and can explain it to me! Cause WTF!” In the video, Channing describes his experience using The Pattern, asking “how do you know what you know about me, Pattern?”
He goes on to talk about how his Pattern notification used “the exact words” that were brought up in his most recent therapy session. After jokingly suggesting that The Pattern’s accuracy may be a result of the app “listening” to him, he asks that “Pattern people” contact him to discuss this.
channing tatum getting read by the pattern app and crying is the most chaotic thing i’ve seen today pic.twitter.com/ma6yyXlVGv
— ♡ 𝐩𝐫𝐢𝐬𝐜𝐢𝐥𝐚 ♡ (@cowgrlpris) July 12, 2019
Tatum did indeed have a conversation with The Pattern’s creator and shared his experience in yet another video posted to his social media:
— Channing Tatum (@channingtatum) July 17, 2019
After Channing Tatum posted his original video and it went viral, there were many social media posts about how a sudden influx of downloads may have caused the app to temporarily crash.
The Pattern Memes
Many of these memes point to how The Pattern is eerily accurate when it comes to its readings. Others reference how Channing Tatum drew them to the app or how it crashed as a result.
My therapist put me on this app .. nothing but tea pic.twitter.com/wwXivK1Zmz
— SZA (@sza) July 8, 2019
how I look as the pattern app reads me to filth pic.twitter.com/pwhXlORwYq
— aaliyah💘 (@aaliyahbleu) July 8, 2019
The accuracy that The Pattern has is… disgusting. That app is dangerous
— ‘Retha🦋 (@thatsaretha) July 10, 2019
Me at the pattern app because of Channing Tatum pic.twitter.com/H3MYQFTmN1
— Nikki (@nkks77) July 12, 2019
Me downloading the pattern app after looking at that Channing Tatum video to see if its real😂 pic.twitter.com/i0WNX99hSo
— DKT (@darleneturner53) July 12, 2019
A Mercury Retrograde reference:
Channing Tatum crashed The Pattern app….or is it because Mercury is in Retrograde? pic.twitter.com/QyW0lufsrj
— DARRICK (@DarthDc) July 13, 2019
Like Co-Star, The Pattern also posts memes on its social media accounts.