The Brief:

A video-making app that allows users to incorporate songs, sound effects, and dialogue excerpts into their videos.

Bluesquiggle
DEEP DIVE

This app allows users to record video of themselves with dubbed sound bites. Creators can share their videos to Instagram, WhatsApp, Snapchat, and more. The more views a video, also called “Dub,” receives, the higher it is featured in various categories.

While the early incarnation of Dubsmash allowed users to upload selfie, lip-sync videos much like those on Funimate, the new release focuses mainly on dance challenges for Gen Zers and Millennials. Dancers and influencers who use Dubsmash are often popular on TikTok, too.

Recent challenges include the Yee Haw Challenge, known on Dubsmash as “I Got the Horses in the Back” Challenge, and The Woah dance.

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did @caradelevingne snap lol

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Safety & Privacy

Users must be at least 13 to use Dubsmash, however there’s no way to verify age. Users can choose whether to sign up via voluntarily submitted information (email, phone number, name, etc.) or by linking their Facebook account. Once logged in, users can add friends from their mobile contacts or through a username search.

Accounts and Dubs are accessible by users, so long as they are public. Users can control which Dubs, if any, they want others to see. As this app connects children with strangers who can view their videos and follow them, it’s important for parents to discuss internet privacy and safety practices with their children.

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