The Brief: David Dobrik's new app: David's Disposable brings elements of disposable camera photography to smartphone users.
David Dobrik, YouTuber and social media star who boasts over 15 million YouTube subscribers and 11 million Instagram followers released a camera app called David’s Disposable.
The app mimics an old-school disposable camera by allowing users to take photos that can only be viewed after they’re “developed” at 9 am every day. Although photos are taken on a smartphone, the app edits them in a style that looks like they were taken with film and its interface looks just like a 35 mm disposable camera. Users also have the option to purchase prints of their photos, which take about three weeks for delivery. David’s Disposable is free to download with ads and a $1 subscription fee for a premium version.
According to a report from The Verge, David’s Disposable has been downloaded over 1 million times. It was temporarily listed as the number one free app on The App Store and is currently the number one photo and video app there. David’s Disposable has received 4.5 stars out of over 2,800 customer ratings on The App Store.
The David’s Disposable app combines the novelty of disposable film cameras with the convenience of smartphone photography, allowing users to spice up their social media aesthetics with a vintage aesthetic.
A promotional Instagram account featuring pictures taken with the app of David Dobrik’s friends and everyday life has over 2.9 million followers.